Author Archives: Sean Lopez

About Sean Lopez

Sean Lopez is a writer and editorial contributor at fivexfinance.com, covering news and features across the site. Sean focuses on clear, reader-friendly reporting.

Construct Your Best Brand

The term brand started simply in an effort to tell one person’s cattle from another using a hot iron stamp. Associated with business a brandname may be the personality that… Read more »

Do You Want Another Brand?

Multiple brands aren’t always a great way. When launching new services or products, my client frequently ask me when they require a separate brand, particularly if the offers are “breakthrough”… Read more »